Unilever Excubator supports a number of innovative small business run by entrepreneurs who create and sell beauty and household products. Each of them comes with a full set of visions and innovative product offerings. How to transform digital marketing campaigns into real business value on Tiktolk etc social media became daunting tasks for start-up brands. We worked with Unilever Excubator team to provide digital strategies that combine all marketing goals into one comprehensive plan of actions with interconnected steps they need to follow to reach the goal. We organized workshops and in-person coach to understand how to carefully build keyword, how to run live streaming on Tiktok to keep audience engaged, how to execute pay-by-click programmatic buying, how to create high conversion videos and content strategy.
