Marketing
Branding
Universal Beijing Resort faced challenges to build brand awareness by leveraging its strong IP as well as immersive land products. We worked with Wieden + Kennedy to build campaign concept and partnered with Tiktok to leverage its immersive digital tools to transform physical experience through virtual interaction before the resort opens.
It was well received by the target consumers and gained over 10 MM impressions. The campaign received the best social media award on Wechat ads in 2020. A short video below shows the demonstration of the virtual interaction we created.